David Miguel

I’ve spent the last 10+ years in the weeds with marketing tech - setting it up, breaking it, fixing it, and figuring out what actually moves the needle. Most of that time has been split between hands-on delivery and leading strategy, so I’ve seen both the detail and the bigger picture. I’m less interested in theory and more focused on what actually works - whether that’s CRM, automation, analytics, or stitching it all together into something your team will actually use. The goal with Furture Martech is simple: cut through the noise, help you make better decisions and build systems that genuinely support growth.

Posts by David Miguel
Your CRM isn't broken. Your process is.
crm broken business process

Your CRM isn't broken. Your process is.

CRM adoption improves when your process fits the way teams actually work. Learn why CRM struggles happen and how to fix the workflow behind them.

Jul 27, 2026 20 min read
Why most marketing automation workflows never deliver results
marketing automation workflows

Why most marketing automation workflows never deliver results

Marketing automation mistakes can stop workflows from producing results. Learn what breaks automation and how to build campaigns that work.

Jul 27, 2026 21 min read
Why your business isn't showing up in ChatGPT (and what to do about it)
Why your business is not showing in ChatGPT
SEO

Why your business isn't showing up in ChatGPT (and what to do about it)

Why is my business not showing in ChatGPT? Learn what affects AI visibility and how to improve your brand’s presence in AI-generated answers.

Jul 26, 2026 23 min read
Why CRM projects fail (and how to avoid it)
Why CRM projects fail and how to avoid it

Why CRM projects fail (and how to avoid it)

Why CRM projects fail: learn the common reasons CRM projects go wrong and how to avoid poor adoption, bad data, and broken workflows.

Jul 26, 2026 25 min read
How many marketing tools does a business really need?

How many marketing tools does a business really need?

Marketing tools should simplify growth, not add clutter. Learn how many tools a business really needs and where your stack may be too complex.

Jul 26, 2026 22 min read
How much AI traffic are you missing?
ai traffic to yourwebsite

How much AI traffic are you missing?

AI traffic can reveal hidden demand from AI search and assistants. Learn what AI traffic is, why it matters, and how much you may be missing

Jul 3, 2026 21 min read
How you can use content marketing for lead generation
content marketing for lead generation, shown on a funnel

How you can use content marketing for lead generation

Content marketing and lead generation work together to attract, educate, and convert better-fit prospects through useful, search-ready content.

Jul 2, 2026 26 min read
The AI search audit: 10 things every marketing team should check
AI search audit: 10 things to check
SEO

The AI search audit: 10 things every marketing team should check

AI search audit: review the 10 checks every marketing team should use to understand visibility, content gaps, and AI search performance.

Jul 2, 2026 21 min read
How ChatGPT chooses which brands to recommend
a chatgpt bot choosing which brand to recommend
AEO

How ChatGPT chooses which brands to recommend

How ChatGPT chooses sources: learn what influences brand recommendations and how to improve your visibility in AI-generated answers.

Jun 28, 2026 16 min read
 

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