Privacy policy

Last updated: 1 December 2025

Future Martech (“we”, “our”, “us”) operates the website https://futuremartech.ai/ (the “Site”).
We are committed to protecting your privacy and handling your personal information transparently and securely.

This Privacy Policy explains what information we collect, how we use it, how we store it, and the rights you have over your data. By using our website, you agree to the practices described in this Policy.

1. Who We Are

Business name: Future Martech
Location: British Columbia, Canada
Contact email: hello@futuremartech.ai

We operate a globally accessible website and follow privacy laws applicable to users across multiple regions, including PIPEDA (Canada), GDPR (EU/UK), and CCPA/CPRA (California).

2. Information We Collect

2.1 Personal Information You Provide

We collect the following personal information only when you voluntarily provide it:

  • Email address — collected when you subscribe to our newsletter or updates.

We do not collect sensitive personal information (such as health, financial, or government ID data).

2.2 Information Collected Automatically

When you browse the Site, we automatically collect usage and device data through analytics and tracking tools, including:

  • Google Analytics / GA4
  • Microsoft Clarity
  • HubSpot
  • LinkedIn Insight Tag
  • Meta (Facebook) Pixel
  • Google Ads tags

This information may include:

  • IP address
  • Browser type and device information
  • Pages viewed and time spent
  • Clicks, scrolls, and on-site interactions
  • Referring websites
  • Cookie identifiers or tracking pixels

This data helps us understand how users engage with our website and improve user experience.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Operate essential site functions
  • Analyse visitor behaviour
  • Personalise website experiences
  • Support CRM segmentation via HubSpot
  • Enable advertising and remarketing (Meta, Google, LinkedIn)

Users will see a cookie consent banner when they first visit, with the ability to opt in or opt out of non-essential cookies at any time.

4. How We Use Your Information

We use your personal information for the following purposes:

4.1 Newsletter & Email Communications

  • To send newsletters, updates, or marketing content (you may unsubscribe anytime).

4.2 Website Personalisation

  • To tailor content or experiences based on interactions and engagement.

4.3 Analytics & Performance Monitoring

  • To understand trends, improve user experience, and optimize content.

4.4 CRM Scoring & Segmentation

  • To group audiences and improve relevance of communications.

4.5 Advertising & Remarketing

We may use device and behavioural data for remarketing or targeted advertising through:

  • Meta Ads (Facebook/Instagram)
  • Google Ads
  • LinkedIn Ads

We do not sell personal information.

5. Legal Bases for Processing (GDPR)

For users in the EU/UK, we rely on the following legal bases:

  • Consent — for newsletters, cookies, and marketing tracking

  • Legitimate Interest — analytics, site optimisation, CRM segmentation

  • Performance of a Contract — where you request materials or services

6. How We Share Information

We may share information with trusted service providers strictly for operational purposes:

  • HubSpot (CRM, newsletter delivery, reporting)
  • Google Analytics / GA4
  • Meta / Facebook for advertising
  • LinkedIn for analytics & ads
  • Microsoft Clarity for session insights

We do not sell personal data, nor do we share personal information for any unrelated purpose.

7. Data Storage & Security

  • Personal data is stored securely within HubSpot systems.

  • Access is limited to authorised team members only.

  • We employ industry-standard security measures to protect data from loss, misuse, or unauthorised access.

8. International Data Transfers

Because we use third-party platforms (e.g., HubSpot, Google), your data may be processed in other countries.
All partners use safeguards consistent with GDPR and global privacy standards.

9. Your Rights

Depending on where you live, you may have the right to:

For all users (global):

  • Request access to your personal information
  • Request correction or deletion
  • Withdraw consent at any time
  • Opt out of marketing communications

GDPR (EU/UK) rights include:

  • Right to data portability
  • Right to restrict processing
  • Right to object to certain uses

CCPA/CPRA (California) rights include:

  • Right to know what data is collected
  • Right to delete personal data
  • Right to opt out of sale/sharing (we do not sell data)

To exercise any rights, contact us at hello@futuremartech.ai.

10. Retention

We retain personal information only as long as necessary to:

  • Provide services you request
  • Meet legal obligations
  • Support business operations

You may request deletion at any time.

11. Links to Third-Party Sites

Our site may contain links to external websites.
We are not responsible for the privacy practices of those sites.
We encourage users to review their policies.

12. Updates to This Privacy Policy

We may update this Policy occasionally to reflect changes in:

  • Our website
  • Technology
  • Legal requirements

When updated, the “Last updated” date at the top will change.

13. Contact Us

If you have any questions or wish to exercise your privacy rights, contact:

Future Martech
📧 hello@futuremartech.ai
🌐 https://futuremartech.ai/