David Miguel

I’ve spent the last 10+ years in the weeds with marketing tech - setting it up, breaking it, fixing it, and figuring out what actually moves the needle. Most of that time has been split between hands-on delivery and leading strategy, so I’ve seen both the detail and the bigger picture. I’m less interested in theory and more focused on what actually works - whether that’s CRM, automation, analytics, or stitching it all together into something your team will actually use. The goal with Furture Martech is simple: cut through the noise, help you make better decisions and build systems that genuinely support growth.

Posts by David Miguel
How much AI traffic are you missing?
ai traffic to yourwebsite

How much AI traffic are you missing?

AI traffic can reveal hidden demand from AI search and assistants. Learn what AI traffic is, why it matters, and how much you may be missing

Jul 3, 2026 21 min read
How you can use content marketing for lead generation
content marketing for lead generation, shown on a funnel

How you can use content marketing for lead generation

Content marketing and lead generation work together to attract, educate, and convert better-fit prospects through useful, search-ready content.

Jul 2, 2026 26 min read
The AI search audit: 10 things every marketing team should check
AI search audit: 10 things to check
SEO

The AI search audit: 10 things every marketing team should check

AI search audit: review the 10 checks every marketing team should use to understand visibility, content gaps, and AI search performance.

Jul 2, 2026 21 min read
How ChatGPT chooses which brands to recommend
a chatgpt bot choosing which brand to recommend
AEO

How ChatGPT chooses which brands to recommend

How ChatGPT chooses sources: learn what influences brand recommendations and how to improve your visibility in AI-generated answers.

Jun 28, 2026 16 min read
AI agents aren't coming. They're already here.
two ai agents hidden amongst a human crowd

AI agents aren't coming. They're already here.

AI agents are already changing how teams work. Learn what AI agents are, how they differ from bots, and where they create practical business value.

Jun 22, 2026 26 min read
17 manual marketing tasks that should have been automated by now
a clipboard with 17 marketing tasks that can be automated

17 manual marketing tasks that should have been automated by now

Marketing tasks to automate: discover 17 repetitive workflows your team can streamline to save time, reduce manual work, and improve campaign execution.

Jun 17, 2026 32 min read
AI is replacing marketing tasks - But not marketing teams
ai replacing marketing tasks, human watching over him

AI is replacing marketing tasks - But not marketing teams

Marketing automation programs help teams automate repetitive work without replacing strategy. Learn where AI fits and what marketers should keep human.

Jun 17, 2026 22 min read
9 CRM mistakes that cost businesses thousands every year
9 CRM mistakes with bucket leaking money

9 CRM mistakes that cost businesses thousands every year

CRM mistakes can drain revenue and productivity. Learn 9 common CRM errors to avoid, from poor customization to weak training and bad integrations.

Jun 14, 2026 21 min read
5 signs you've outgrown your CRM
5 signs you've outgrown your CRM and computer exploding

5 signs you've outgrown your CRM

5 signs you've outgrown your CRM guide: When to change CRM normally boils down to obvious operational signs in your day-to-day work.

Jun 14, 2026 14 min read
 

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